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This site has the following in the web site, "8203; All Armatus Carry gear is proudly handmade in the United States of America." Our analyzers noticed that the web site also stated " Our products are built using military-grade hardware, which means that your gear will not fail you when you need it the most." The Website also stated " We are so confident that your Armatus Carry gear will live up to your lifes rigors, that every product is backed by an industry-best LIFETIME WARRANTY. If your gear breaks, we will repair or replace it for free." The website's header had kydex sheath as the most important keyword. It was followed by minimalism, minimalist wallet, and front pocket wallet which isn't as highly ranked as kydex sheath. The next words the site uses is slim wallet. lifetime warranty was also included and might not be understood by search crawlers.